Kendrick Lamar morphs into O.J., Kanye, Kobe in new video

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Kendrick Lamar’s album rollout has begun.

The celebrated Compton rapper dropped a model new music on Sunday, his first as a lead artist since 2018. “The Coronary coronary heart Half 5” arrives decrease than each week sooner than the discharge of Lamar’s long-awaited new LP, “Mr. Morale & the Giant Steppers,” which is due Friday; the one’s look recollects that of “The Coronary coronary heart Half 4,” a non-album reduce that bought right here out shortly sooner than 2017’s “Rattling.”

Constructed atop an interpolation of Marvin Gaye’s “I Want You,” “The Coronary coronary heart Half 5” opens with Lamar, 34, saying, “As I get somewhat bit older, I perceive life is perspective.” The densely lyrical monitor goes on to ponder gang violence, psychological nicely being, religion and the murder of Nipsey Hussle, who was shot to lack of life in 2019 outdoor his garments retailer in South Los Angeles.

Hussle is one amongst numerous public figures Lamar morphs into using deepfake know-how throughout the music video for “The Coronary coronary heart Half 5”; at various elements he moreover resembles O.J. Simpson, Kanye West, Will Smith, Jussie Smollett and Kobe Bryant. On YouTube, the place the video had racked up higher than 5.5 million views by Monday morning, the deepfakes are credited to Deep Voodoo, a studio led by Trey Stone and Matt Parker of “South Park” fame.

Little is known about “Mr. Morale & the Giant Steppers,” which is ready to come 5 years after the Pulitzer Prize-winning “Rattling” and 4 years after Lamar’s Oscar-nominated soundtrack for 2018’s “Black Panther” movie. Ultimate week the rapper — who’s taken to using the determine Oklama on-line — posted a picture of two CDs, one marked “Morale” and the other “Steppers,” which led to speculation that the model new LP is a double album.

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