Victoria’s Secret PINK hires first male ambassador

Victoria’s Secret PINK wants teenage boys to purchase at its outlets, too.

The loungewear mannequin geared towards youngsters named its first male ambassador – actor Darren Barnet of the Netflix sequence “Not at all Have I Ever”to be the face of its year-old, gender-neutral line of sweats.  

{The teenager} hearthrob, who moreover stars inside the Netflix movie “Love Exhausting,” appears in a promoting advertising and marketing marketing campaign that features pastels and tie-dyed shirts, shorts and tools.

PINK launched a gender-free line in February 2021 and has started to introduce male mannequins at quite a few outlets.

“I just like the work that PINK is doing – notably their think about neighborhood and psychological effectively being – so I’m really honored to be a part of this workforce,” Barnet, 30, talked about in an announcement.

PINK launched a gender neutral line in 2021.
PINK

Whereas PINK has tapped male influencers for the gender neutral line, Barnet is the first male film star to sign on, PINK spokesperson Brooke Wilson talked about.

“There are youthful males who retailer inside the outlets,” for the model new devices, Wilson added.

The apparel is an “outsized match” and ranges in measurement from additional small to XXL.

Darren Barnet PINK
Barnet stars inside the Netflix sequence, “Not at all Have I Ever.”
PINK

Over the last few years, Victoria’s Secret has been aggressively revamping its image, ditching its well-known skinny Angels as a result of the mannequin focus and together with full-figured along with racially and ethnically numerous fashions. 

It featured pregnant model Grace Elisabeth in its first-ever Mother’s Day advertising and marketing marketing campaign along with 52-year-old model Helena Christensen alongside along with her 21 year-old son. It moreover launched its first mastectomy bra remaining yr.

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“We’re so excited to announce this partnership because of Darren is such a constructive place model for youngsters and youthful adults,” talked about Amy Hauk, CEO of PINK. “As we think about rising our gender-free selections and proceed to evolve as a mannequin, we want to assure our companions not solely signify the number of our shoppers, however moreover embody individuality and self-confidence.”