Why Kim Kardashian Rebranded Her KKW Strains

#Kim #Kardashian #Rebranded #KKW #Strains

“I like the strategy of the whole factor of starting one factor new.”

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In case you forgot, Kim Kardashian launched that she was shutting down her KKW Magnificence line last July.


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Closing week, she moreover introduced that her KKW Fragrance line could be shutting down on May 1 “so that we’re in a position to relaunch fragrance eventually beneath a mannequin new title — and beneath a model new internet retailer the place you can purchase from all magnificence lessons beneath one web page.”

So, what provides? She lastly outlined the selection in an look on the Not Skinny However Not Fats podcast.


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In case you might have been questioning — it’s not because of she’s dropping the “West” from her title after her divorce from Kanye West.


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“All people thinks like, ‘Oh my god, it’s merely to get the ‘W’ off,’” she talked about. “That’s not it.”


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Kim outlined that the rebrand was launched on because of she “felt unhealthy” that prospects wanted to pay “transport costs at three utterly totally different web pages.”


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“I wanted one magnificence mannequin,” she outlined. “It’ll merely be my magnificence mannequin the place you presumably can [buy] the whole thing magnificence.”


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“It’s like starting my very personal mannequin. You acknowledge, like a model new mannequin and that makes me so joyful… I like the strategy of the whole factor of starting one factor new.”


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We’ll see the place she lands with the model new title. (You may on a regular basis merely do “Kim Kardashian Magnificence!” I’m constructive no person would ideas.)


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Be all ears to your full podcast episode right here.